LG OLED55B36LA 55in OLED 4K UHD HDR Smart Freeview TV

LG OLED B3 features the new a7 AI Processor Gen6, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. LG self lit OLED is the pinnacle of TV technology. It allows for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker free technology and certified low blue light levels. LG OLED B3 features webOS, LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play, NOW, Netflix, Prime Video, Disney plus and more. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG B3 to control your smart home with built in Alexa. LG OLED transports the most immersive cinema in your home with exceptionally sharp pictures, crystal clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe inspiring drama to every genre with incredible colour and contrast plus 3D surround sound, delivering the ultimate in full audio visual immersion. LG OLED B3 is designed for next generation consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. LG OLED delivers you the realism and intensity of the sports stadium experience at home with perfect viewing angles no matter where you are sitting. Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design meaning it will merge seamlessly into your home. LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials.